In this episode
The selfie was never the problem. It was a simple way of saying, “I was here.”But somewhere along the way, something changed. The destination became the backdrop, culture became a prop, and the experience became content. In this episode of As I See It, Pete George reflects on what happens when travelling becomes less about seeing a place and more about being seen in it. Drawing on decades behind a camera and his experiences in Bali, Pete asks whether we've become so focused on capturing and sharing the moment that we've forgotten to actually experience it. Because perhaps the question isn't whether a photograph will get attention. It's whether it honours the place you're standing in.As I See It — Pete George
See with Purpose. Share with Heart.
00:00 — When the Selfie Changed
00:32 — When Places Became Backdrops
01:19 — Photography Begins Before the Camera
01:50 — The Industrialisation of Content
02:20 — Travel, Content and the Changing Rules
02:52 — When Culture Pushes Back
03:22 — When Bali Belongs to Itself
03:51 — The Stories Worth Telling
04:21 — When the Selfie Became Selfish
04:57 — See with Purpose. Share with Heart.
As I See It — Pete George
Thoughts, observations and conversations about the things that catch my attention.Pete George
See with Purpose. Share with Heart.
Website: petegeorge.com.au
Transcribed automatically by PodView
The selfie was never the problem. The first selfie simply said I was here. It was a memory. A way of sharing an experience with family and friends. There was nothing wrong with that. I've taken photographs of myself while travelling, most of us have. But somewhere along the line, the selfie changed. It stopped saying I was here and started saying look at me. Something changed again after that. The place stopped being the destination, it became the backdrop. The culture became the prop. The people became extras, the experience became content and somewhere in all of that we stopped seeing.
I noticed in Bali not because Bali changed, because we did. Search for Bali today and you'll find an endless stream of influence of videos, must visits, photo locations, perfect choreographed poses and articles about visa crackdowns on content creators. That's become the conversation. Not the people, not the ceremonies, not the artisans, not the quiet moments to make Bali unlike anywhere else on earth. We become obsessed with proving we were somewhere instead of understanding why the place mattered I spent most of my life with a camera in my hands Newspapers weddings sport commercial work the streets of countries across the world.
And one thing has become clearer than anything else. Photography begins long before the camera comes up. It begins by looking, by listening, by waiting, by allowing a place to reveal itself. Some of my favourite photographs happened because I spent 20 minutes talking with someone before I even lifted the camera. Sometimes I never took a photo at all. The conversation was enough. That's what worries me today. Not photography, not storytelling, the industrialisation of content. We've built an entire industry about producing images that prove we travel.
We're no longer sure we're actually traveling, we're producing, we're collecting content, we're collecting validation. And places like Bali are paying the price. For years you could travel respectfully, immerse yourself in another culture, make thoughtful photographs, come home and tell stories about what you experienced. Today this isn always enough If your work promotes your business if it generates commercial value if your photographs or films become part of your livelihood you now expected to enter under a different visa Why Because too many people blurred the line between being a traveller and running a business.
The action of a minority changed the experience for everyone. I don't blame Bali for protecting its culture. If anything, I understand it. When enough people turn sacred places into studios, when ceremonies become backdrops, when local communities become unpaid actors in someone else's content, eventually those communities push back. And they should. A culture should never exist simply to feed somebody else's algorithm. When I walk through Bali, I'm usually out before sunrise, not because I'm chasing the light, because that's when Bali belongs to itself.
The scooters haven't really started, the cafes are still asleep, the tourists are still in bed. Then almost without fail, you'll see someone carrying offerings. No camera crew, no audience, no performance. Just another ordinary morning that has probably happened every morning for generations. And that's the thing. To them, it isn't extraordinary. It Tuesday I hear the musicians preparing for ceremony I watch families dressed in white walking quietly through the streets I see generations continuing traditions that existed long before I arrived and will continue long after I've gone.
Those are the moments I want to remember. Those are the stories worth telling. Those photographs aren't about me. They're about Barbara. Perhaps that's the difference. The humble selfie became selfish the moment we stopped asking, what can I learn from this place? And started asking, what can this place do for my content? Maybe that's the question every traveler should ask before they press the shutter. Not, will this photograph get attention? Does this photograph honor the place I'm standing in?
because when content becomes more important than culture, we've stopped travelling. We've simply started collecting ourselves in front of the world. That's Pete George as I see it. If this one's landed for you, the article version is up at petegeorge.com.au along with the photographs from Barley that this episode has built around. And just remember to see with purpose and share. Thank you.